Viva BookBlast™! | est. 1997

What is BookBlast™?

A brand is your personality, so the saying goes. The agency’s mission has always been to foster diversity across cultures and markets via translation; promote independent voices from beyond the mainstream. I am a blasty kind of person and an idealist when it comes to getting original writing and ideas out into the world whichever way possible. BookBlast™ is a reflection of this.

I dreamed up the name for the London-based writing agency founded in 1997. In 2009, we registered the trademark BookBlast™ in both the United Kingdom and the United States of America in Classes 35 and 41 for services relating to promotion, marketing, advertising, writers agency matters, publication of electronic books and the provision of information in relation to books. The first company website went live in 2000. Since which time much of the writing and  self-publishing community has been inspired by the concept of BookBlast™ online.

The Founder of BookBlast™

For over twenty-five years − as an editor, agent, book publicist, literary executor and translator − I have cross-pollinated ideas, connected the dots and contributed to making major book projects happen, often against the odds. Since 2005, I have contributed as an occasional writer to words without borders , 3:AM magazine and various publications.

On 5 March 2015, the company website was selected by the curators of Bodleian Electronic Archives and Manuscripts, Bodleian Libraries, Oxford as being of lasting research value and worthy of permanent preservation in their Web Archive.

Wyndham Lewis, Elton Mayo & BookBlast™

We all influence each other, yet stamp our own imprint of individuality on whatever it is that we do. I continue to be inspired by the visionary ideas and humanism of my grandfather, Elton Mayo, the Australian-born psychologist, industrial researcher and organizational theorist who influenced Dale Carnegie, amongst others.

I am energized by the creative fire of Wyndham Lewis (author of BLAST magazine, with Ezra Pound) and the Vorticists at the turn of last century. Lewis stated: “The moment a man feels or realizes himself as an artist, he ceases to belong to any milieu or time . . . Blast is created for this timeless fundamental Artist that exists in everybody . . . Blast will appeal to the fundamental and popular instincts in every class and every description of people, TO THE INDIVIDUAL.”

A Celebration of Indie Publishing

Mavericks from a ‘traditional’ book publishing background, alongside newcomers, have embraced the new digital opportunities on offer. Indie publishers like Peirene Press, Comma Press, Darf Publishers and Bitter Lemon Press are showcasing writers from around the world. And Other Stories, Unbound and The Pigeonhole are successfully applying new business models to their ventures. Many of the new breed of indie booksellers are releasing their own books thanks to the digital revolution. Book buyers who choose to support indie bookshops know they will get great service and stumble upon titles they have never heard of − with the added bonus that to support your local economy feels good. The Hive Network and Wordery offer readers a combination of high street and 24-hour online retailing. I relish both my books and e-reader − we are lucky to have a choice. Independence matters!

BookBlast™ ePublishing

BookBlast™ ePublishing released its first e-book in December 2014  − an acknowledged ‘classic’ by Lesley Blanch: The Wilder Shores of Love which pioneered a new kind of group biography. Four nineteenth-century European women Isabel Burton, Jane Digby, Aimée Dubucq de Rivery and Isabelle Eberhardt chose to escape from ‘the boredom of convention’, leaving behind them the industrialized West to find ‘the heart of adventure’ through love and fulfillment in north Africa and the Near East.

The Sabres of Paradise: Vengeance and Conquest in the Caucasus about the Muslim chieftain and military leader Imam Shamyl, and his fight against 19th century Imperialist Russia; and The Nine Tiger Man, a witty satirical romance dedicated to Lesley Blanch’s friend, Nancy Mitford, followed in January 2015. Pierre Loti: Portrait of an Escapist and Regency England Undressed: Harriette Wilson, the Greatest Courtesan of her Age, were released a year later, in February 2016.

The BookBlast™ Diary

We feature exclusive publisher Q&As, author and translator Q&As, reviews and clips on YouTube as a means to promote non conformist, independent minds looking beyond the mainstream. Letters, photos and articles by the late Lesley Blanch and Gael Elton Mayo from the BookBlast™ archive give a glamorous and unashamedly European atmosphere to the whole. Guest writers bring extra creative spice to the collectivist table.

Copyright © Georgia de Chamberet, London, February 2015. Updated April 2016.

The lead image of the cafe at MERCI 111 boulevard Beaumarchais 75003 Paris and of Balzac’s desk at his home in Passy are copyright material and may only be used for associated reports about this post. It is not permitted to change them, to add to them, reproduce or modify them in any other way. In case of violation, we reserve the right to withdraw the right of use.

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