Gael Elton Mayo, The Magnum Photographic Group | Apollo Magazine, 1989

Gael Elton Mayo (1921-92) was writer-researcher for the Magnum Photographic Group, Paris, 1950-56, working with Robert Capa, David Seymour and Henri Cartier-Bresson. She wrote Generation X (England) with Cartier-Bresson, later changed to Youth of the World. 

The Memories of a friend and colleague
Magnum, the only photographic agency of its kind, was at its height in 1950. The name Capa still stirs some of the young, though they may not know why — but it has left an aura. The original photographers have retired or died and the world has changed from the time when people did not watch television, hardly anyone owned a set, and magazine photos were the only way of seeing life, which in Capa’s case meant showing up war; to witness world events and bring them back alive—a pictorial service. The visual images could be seen in Picture Post, Match, Epoca, Vu, Holiday Magazine . . .

Founders of The Magnum Photographic Group

It was founded in 1948 by four photographers: Robert Capa, David Seymour (known always as Chim), George Rodger and Henri Cartier-Bresson, subsequently joined by four others; but the true inventor who conceived what was almost a philosophy was Capa. The headquarters were in Paris in an office run by Margot Shore. It was owned and operated by the photographers themselves. Cartier-Bresson was the only Frenchman, with Werner Bischof, Carl Perutz, Ernst Haas, George Rodger, Fenner Jacobs and Chim. Capa was the catalyst, the unofficial boss; he had ideas that covered the whole world, he organized the assignments, the group became like a brotherhood, with Capa encouraging, helping, sometimes even clothing, and all the time appearing to be merely a wild, good-time, hard-drinking man. Ernst Haas said of him, “He was the only master I ever respected.”

I worked as writer and researcher with Chim, Cartier-Bresson and Capa, but when any of the others appeared in the office or in the café downstairs at St Philippe du Roule there was a quality of belonging to the same family. In whichever country we might meet we would automatically sit or dine together. There was no unemployment pay for us as we were freelance: if the time between jobs was long and someone was broke, Capa gave them money: he did not lend, he gave; he did not want it back. Perhaps because it was a new venture, or perhaps because the war was still fairly recent, there was always a feeling; of excitement. Capa spent lavishly and believed that life was for living, though as his brother Cornell said of him, “He was born without money and died the same way.”

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Viva BookBlast™!

What is BookBlast™?

A brand is your personality, so the saying goes. The agency’s mission has always been to foster diversity across cultures and markets via translation; promote the independent sector looking beyond the mainstream. I am a blasty kind of person and an idealist when it comes to getting original writing and ideas out into the world whichever way possible. BookBlast™ is a reflection of this.

I dreamed up the name for the London-based writing agency founded in 1997. In 2009, we registered the trademark BookBlast™ in both the United Kingdom and the United States of America in Classes 35 and 41 for services relating to promotion, marketing, advertising, writers agency matters, publication of electronic books and the provision of information in relation to books. The first company website went live in 2000. Since which time much of the writing and  self-publishing community has been inspired by the concept of BookBlast™ online.

The Founder of BookBlast™

For over twenty-five years − as an editor, agent, book publicist, literary executor and translator − I have cross-pollinated ideas, connected the dots and contributed to making major book projects happen, often against the odds. Since 2005, I have contributed as an occasional writer to words without borders , 3:AM magazine and various publications.

On 5 March 2015, the company website bookblast.com was selected by the curators of Bodleian Electronic Archives and Manuscripts, Bodleian Libraries, Oxford as being of lasting research value and worthy of permanent preservation in their Web Archive.

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