Spotlight | The seemingly unstoppable boom in literary festivals

Gone are the days when an author’s book promotion was simply about having a launch party, doing a few press and radio interviews, some bookshop signings and a talk at an appropriate venue. Now, in the UK, more books are published per inhabitant than anywhere else in the world: the scramble to get noticed is fierce.

What does a book promo package entail?

The full author book promo package now includes: having an author website, contacting personal Media contacts and those with specialist and local appeal, as well as international contacts; getting endorsements; writing for the press when and where possible; arranging speaking engagements, seminars, or workshops; connecting live ‘n’ direct with readers to build up a following via social media (facebook, twitter, youtube, pinterest); writing a blog, guest blogging and going on blog tours. It is immensely time consuming, but adopting a luddite attitude is ill-advised.

The literary festival circuit is a key component of book promotion. The more an author gets known the more likely it is sales will rise, ergo financial gain for all involved. Few writers would shun the opportunity to promote their latest book to potential punters, however many or few of them come to a talk and buy a book afterwards, with an autograph thrown in.

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Spotlight | Anthony Aris | A very special birthday party and book launch

“Authors get the light, publishers stay in the shade – a famous twinned Tibetan concept, nyin and drib. But writers tend to overlook the fact that without the drib, there would not, could not, be nyin. There are well established conventions for celebrating scholarly achievement – the Festschrift – being the standard offering, while publishers can count themselves lucky if they can escape opprobrium and get away with obscurity.” So write Charles Ramble and Ulrike Roesler in answer to the question Why a Book? at the beginning of Tibetan & Himalayan Healing: An Anthology for Anthony Aris, published by Vajra Books, Kathmandu. “When we heard in June 2014 that Anthony was not in the best of health, an anthology on the subject of healing seemed like an appropriate gesture as a larger-than-life get well card.”

“Medicine Buddhas and Divination: Four Short Tibetan Texts on Healing”; “Melancholia in the Teaching on the Six Lamps”; “The Great Rite which Redeems for the Crosses of Malicious Gossip”; “A Frozen Stiff Upper Lip: The Maladies and Remedies of the Younghusband Mission of 1904”; “A Note on Tsha chu. The Therapeutic Hot Springs of Bhutan”; “How to Recognise a Useless Doctor: Excerpts from an Indian Yoga Comedy”; “The Call of the Cuckoo to the Thin Sheep of Spring: Healing and Fortune in Old Tibetan Dice Divination Texts” . . . Sixty contributions by leading luminaries are gathered in a single volume, opening a window on to some of the core therapeutic beliefs, traditions and practices that lie at the heart of Himalayan and Tibetan civilization. Embellished with superb illustrations, this collection is a most unusual and intriguing read for the uninitiated, yet curious, such as myself.

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Spotlight | James Reed’s Book Launch at The Idler Academy W11

From The Idler magazine and Clerkenwell Literary Festival, to The Idler Academy in Notting Hill: the coffeehouse and bookshop opened by Tom Hodgkinson and Victoria Hull in 2011 is a magnet for creative entrepreneurs who want to turn dreams into reality. It is a wonderful place to enjoy a snack and a browse in convivial surroundings, learn how to play the ukulele, or master business for bohemians. Their special events and book launches where you can meet fellow idlers constructively idling are well worth the effort. James Reed’s Why You? 101 Interview Questions was launched there yesterday evening.

How to . . . eat, work, love, play, give birth, get real, get spiritual, get a guru, die . . . the plethora of How to books on the market is dizzying. Within the genre is a subset which addresses the question, “Why didn’t I get the job?” This is something with which I am less  familiar, maverick bookblaster that I am, now out of the corporate game. The other idlers at the launch did not come across as being obvious buyers for the book other than for their children, perhaps, who hope to get work in a cold economic climate.
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Spotlight | BookBlast® on the blogosphere

The literary blogosphere is pullulating with writing and opinions on every imaginable subject, era, or school of writing; writers promoting books; readers offering an opinion or amateur reviews; and comment by informed book critics. Here are a few favourites . . .

– blogs for Francophiles

Paris Diary by Laure is ‘a very personal and subjective view of Paris life, like a morning phone call to my best friend’.

The Paris Review was founded in Paris by George Plimpton and friends in 1953 to introduce important writers of the day. The blog is great for readers wanting a shot of culture, but are short on time to read in depth.

Gallic Books publish some of the best French writing available in English translation. Publisher, Jane Aitken, was interviewed exclusively for The BookBlast Diary in November 2016.

– blogs for design aficionados

Browns Editions offer a design feast for the eyes and über-chic ideas.

Thames & Hudson has been an independent, family-owned company since it was founded in 1949 and its World of Art series of books is especially well known.

For that stylish LA look, you couldn’t do better than Mallery Roberts Morgan – a Los Angeles-based writer, curator and interior designer; and the Los Angeles correspondent of Architectural Digest France.

– blogs offering informed opinions

The Times Literary Supplement’s blog about books and ideas is a must-read regular.

Andrew Gallix is editor-in-chief of 3:AM Magazine, credited by The Guardian as being the first literary blog ever. He writes fiction and criticism, edits books, and teaches at the Sorbonne.

Maria Popova’s brain-pickings is a treasure trove of the heteroclite and the offbeat; an inspiring resource for browsing and sharing.

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Media Release | International Women’s Day | Waterstone’s, Oxford, March 2015

As the highlight of this special event for International Women’s Day, Elisa Segrave examines stories from her mother’s hitherto hidden wartime experiences at Bletchley Park, Bomber Command and post-war Germany. Georgia de Chamberet takes a look at the life and many worlds of Lesley Blanch, a woman whose aura of seductive glamour and erudition inspired the generation that followed her. Chaired by Claudia Fitzherbert, books editor of The Oldie.

During the day there will be numerous author signings by women who write about women, including Dame Professor Hermione Lee and Amy Mason. So come along for a bit of book browsing and then stay on for the talk and a glass of wine afterwards.

Lesley’s memoir ON THE WILDER SHORES OF LOVE: A Bohemian Life is published by Virago. Elisa’s memoir THE GIRL FROM STATION X: My Mother’s Unknown Life is published by Aurum Press.

Tickets £5 / £3 For Waterstones Cardholders
At: Waterstones, Broad Street, Oxford, OX1 3AF
Call: 01865 790212

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Media Release | Joe Boyd: White bicycles #OnWilderShores

Joe Boyd, the record and film producer, whose memoir White Bicycles: Making Music in the Sixties has sold 75,000 copies worldwide, interviewed the late Lesley Blanch for The Guardian in 2005. They shared a love of Bulgarian gypsy music.

He and a panel of guests will discuss The Wilder Shores of Love, Lesley Blanch’s “cult book which pioneered a new approach to history writing,” on BBC Radio 4’s A Good Read, 31 March at 4.30pm.

Here is Joe on YouTube talking about Amoeba Music and some of his favourite albums from the sixties.

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