Elton Mayo was born in Australia one hundred years ago this month (on December 26, 1880) and died in a nursing home in Guildford almost sixty-nine years later. Towards the end of his life, through his association with the Harvard Business School and the Hawthorne Studies, he enjoyed a public acclaim granted to few social scientists of his day. None however would have envied him the fall from grace which was to follow his death. By the mid-1950s, the terms ‘Mayoism’ and ‘Mayoite’ were recognised additions to the perjorative vocabulary of social science. In 1946 an overblown account of his work in Fortune compared him to Thorsten Veblen and John Dewey, praising his erudition, rare authority and beneficent influence on labour-management relations. Yet a decade later, in his influential monograph Hawthorne Revisited, Landsberger was obliged to devote a whole chapter to the deficiencies of Mayo, as listed by such critics as Daniel Bell, Reinhard Bendix, John Dunlop, Clark Kerr, C. Wright Mills and Wilbert Moore. Charges of conceptual ineptitude and of theoretical and methodological narrowness formed only part of the indictment: Mayo’s emphasis on industrial collaboration was said to ignore central economic and political issues (notably the functions of trade unions) and to relegate industrial social science to the role of a managerial or ‘cow’-sociology.
BookBlast™ was founded in 1997 to give voice to new or neglected writers, and to showcase world writing. The agency was one of the first in the UK to adopt online technology — the company website went live in 2000. It was selected by the curators of Bodleian Electronic Archives and Manuscripts, Bodleian Libraries, Oxford, as being of lasting research value and worthy of permanent preservation in the Web Archive of the Bodleian Libraries in March 2015.
At a young age, I was introduced to writers, stories and imaginary worlds from many lands. To cross cultural boundaries and explore alternate ways of seeing and being is a great gift to give a child.
Sorting through the BookBlast agency archive has thrown up happy and sad memories, not only in terms of the projects and writers I have been lucky enough to collaborate with, but also the visionary commissioning editors who backed untried-and-tested writers and projects.
What is BookBlast®?
A brand is your personality, so the saying goes. The agency’s mission has always been to foster diversity across cultures and markets via translation; promote independent voices from beyond the mainstream. I am a blasty kind of person and an idealist when it comes to getting original writing and ideas out into the world whichever way possible. BookBlast® is a reflection of this.
I dreamed up the name for the London-based writing agency founded in 1997. In 2009, we registered the trademark BookBlast® in both the United Kingdom and the United States of America in Classes 35 and 41 for services relating to promotion, marketing, advertising, writers agency matters, publication of electronic books and the provision of information in relation to books. The first company website went live in 2000. Since which time much of the writing and self-publishing community has been inspired by the concept of BookBlast® online.
The Founder of BookBlast®
For over twenty-five years − as an editor, agent, book publicist, literary executor and translator − I have cross-pollinated ideas, connected the dots and contributed to making major book projects happen, often against the odds. Since 2005, I have contributed as an occasional writer to words without borders , 3:AM magazine and various publications.
On 5 March 2015, the company website bookblast.com was selected by the curators of Bodleian Electronic Archives and Manuscripts, Bodleian Libraries, Oxford as being of lasting research value and worthy of permanent preservation in their Web Archive.