“Why this promotion leading up to the London Book Fair in April?” asked one publisher as she merrily jumped on to BookBlast’s celebratory bandwagon. Why indeed? Even the smallest publisher now has a website and a vital presence on social media, however visibility remains an issue.
SO MUCH is published! How can avid book readers, students on publishing courses, Media researchers and stumble-upon book browsers find the good stuff amidst the avalanche of words available online and piled high on bookshop tables? To separate the wheat from the chaff is becoming ever more essential. The need for well-informed curated recommendations is growing and growing . . .
When I first came into publishing in the late 1980s, commissioning editors held sway (as they still do at houses such as Gallimard across the Channel). They were respected for their knowledge and idiosyncratic flair in spotting potential new talent, much as a wine expert can identify a promising wine. Now it is the sales and marketing teams that hold sway in the ivory towers of corporate publishing. They follow trends, play with pie charts and algorithms, and pray daily at the hallowed altar of The Market. Of course there are still superb editors at the corporates − they are remarkably adept at surviving with steely determination in an environment which commodifies and monetises creativity remorselessly. It is a different mindset. Continue reading BookBlast celebrates independent publishing | Georgia de Chamberet on why independence matters