Ways With Words Festival of Words and Ideas in Devon has been held annually for about two decades. It is extremely well run by friendly staff and the surroundings are idyllic. I stayed in a comfortable double room to one side of Dartington Hall, overlooking glorious trees and the garden, away from the central, medieval, listed courtyard. My well-attended talk about Lesley Blanch, ‘a bohemian abroad’, was held in the 14th century Barn Cinema.
On the evening I arrived, news reader and war reporter, Michael Buerk, talked about Reality TV. He was engaging, funny and ultimately pretty depressing about the future of ‘quality’ TV. Budgets for ‘traditional’ drama, documentaries and investigative current affairs programmes − Panorama and Dispatches are all we have left − are derisory, whereas around 750 producers were out in the Australian jungle for the particular show in which he featured of I’m A Celebrity… Get Me Out Of Here! Thousands of hours of filming end up on the cutting room floor. Reality TV is more ‘fixed’ now than when it first began and is not as ‘real’ or cutting edge as you might imagine. Watched by 16 to 30 year olds it offers a modern twist on people being tested and mocked as in a morality play, or freak show. People are pushed to their limits in increasingly humiliating ways for fast shock results. Instead of being pelted with rotten eggs and vegetables in the stocks, nowadays contestants grapple with their phobias of creepy crawlies, rodents and serpents. He was honest about the lure of the sum of money he was paid for taking part, (naturally he did not divulge the amount!). Bad behaviour is rewarded and ignorance is cool. Celebrity is a goal in itself, without achievements or virtue being involved in any way. The ultimate punchline from the younger members of his own family was lighten up granddad it’s only a TV show.
Gone are the days when an author’s book promotion was simply about having a launch party, doing a few press and radio interviews, some bookshop signings and a talk at an appropriate venue. Now, in the UK, more books are published per inhabitant than anywhere else in the world: the scramble to get noticed is fierce.
The full author book promo package now includes: having an author website, contacting personal Media contacts and those with specialist and local appeal, as well as international contacts; getting endorsements; writing for the press when and where possible; arranging speaking engagements, seminars, or workshops; connecting live ‘n’ direct with readers to build up a following via social media (facebook, twitter, youtube, pinterest); writing a blog, guest blogging and going on blog tours. It is immensely time consuming, but adopting a luddite attitude is ill-advised.
The literary festival circuit is a key component of book promotion. The more an author gets known the more likely it is sales will rise, ergo financial gain for all involved. Few writers would shun the opportunity to promote their latest book to potential punters, however many or few of them come to a talk and buy a book afterwards, with an autograph thrown in.
“Authors get the light, publishers stay in the shade – a famous twinned Tibetan concept, nyin and drib. But writers tend to overlook the fact that without the drib, there would not, could not, be nyin. There are well established conventions for celebrating scholarly achievement – the Festschrift – being the standard offering, while publishers can count themselves lucky if they can escape opprobrium and get away with obscurity.” So write Charles Ramble and Ulrike Roesler in answer to the question Why a Book? at the beginning of Tibetan & Himalayan Healing: An Anthology for Anthony Aris, published by Vajra Books, Kathmandu. “When we heard in June 2014 that Anthony was not in the best of health, an anthology on the subject of healing seemed like an appropriate gesture as a larger-than-life get well card.”
“Medicine Buddhas and Divination: Four Short Tibetan Texts on Healing”; “Melancholia in the Teaching on the Six Lamps”; “The Great Rite which Redeems for the Crosses of Malicious Gossip”; “A Frozen Stiff Upper Lip: The Maladies and Remedies of the Younghusband Mission of 1904”; “A Note on Tsha chu. The Therapeutic Hot Springs of Bhutan”; “How to Recognise a Useless Doctor: Excerpts from an Indian Yoga Comedy”; “The Call of the Cuckoo to the Thin Sheep of Spring: Healing and Fortune in Old Tibetan Dice Divination Texts” . . . Sixty contributions by leading luminaries are gathered in a single volume, opening a window on to some of the core therapeutic beliefs, traditions and practices that lie at the heart of Himalayan and Tibetan civilization. Embellished with superb illustrations, this collection is a most unusual and intriguing read for the uninitiated, yet curious, such as myself.
From The Idler magazine and Clerkenwell Literary Festival, to The Idler Academy in Notting Hill: the coffeehouse and bookshop opened by Tom Hodgkinson and Victoria Hull in 2011 is a magnet for creative entrepreneurs who want to turn dreams into reality. It is a wonderful place to enjoy a snack and a browse in convivial surroundings, learn how to play the ukulele, or master business for bohemians. Their special events and book launches where you can meet fellow idlers constructively idling are well worth the effort. James Reed’s Why You? 101 Interview Questions was launched there yesterday evening.
How to . . . eat, work, love, play, give birth, get real, get spiritual, get a guru, die . . . the plethora of How to books on the market is dizzying. Within the genre is a subset which addresses the question, “Why didn’t I get the job?” This is something with which I am less familiar, maverick bookblaster that I am, now out of the corporate game. The other idlers at the launch did not come across as being obvious buyers for the book other than for their children, perhaps, who hope to get work in a cold economic climate. Continue reading What do slumbering cats, ukuleles and job interview questions have in common?
As the highlight of this special event for International Women’s Day, Elisa Segrave examines stories from her mother’s hitherto hidden wartime experiences at Bletchley Park, Bomber Command and post-war Germany. Georgia de Chamberet takes a look at the life and many worlds of Lesley Blanch, a woman whose aura of seductive glamour and erudition inspired the generation that followed her. Chaired by Claudia Fitzherbert, books editor of The Oldie.
During the day there will be numerous author signings by women who write about women, including Dame Professor Hermione Lee and Amy Mason. So come along for a bit of book browsing and then stay on for the talk and a glass of wine afterwards.
Joe Boyd, the record and film producer, whose memoir White Bicycles: Making Music in the Sixties has sold 75,000 copies worldwide, interviewed the late Lesley Blanch for The Guardian in 2005. They shared a love of Bulgarian gypsy music.
He and a panel of guests will discuss The Wilder Shores of Love, Lesley Blanch’s “cult book which pioneered a new approach to history writing,” on BBC Radio 4’s A Good Read, 31 March at 4.30pm.
Here is Joe on YouTube talking about Amoeba Music and some of his favourite albums from the sixties.
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