BookBlast™ at the 2015 Bridport Literary Festival #bookblastofficial

The book has become a luxury item, production is costly, and then there is Amazon which has radically changed the publishing landscape. A prize, a gift, a gorgeous object: the book has an irresistible allure. Publishers have learned that it is well worth sending their writers on tour around the country to promote their work and engage with readers at live events.

While the bigger book festivals like Hay, Cheltenham or Oxford have something of a showbiz atmosphere, with audiences queuing to see their favourite ‘celebrity’ author, the smaller festivals like Bridport are more ‘real’ and benefit readers who can get more from an intimate event.

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Lesley Blanch | Patchouli

Lesley Blanch was Features Editor of British Vogue 1937-45. During the Second World War, she was on the front line of women journalists covering a wide range of topics, and wrote about anything but fashion.

It was the best of perfumes, it was the worst; it was the trademark of the grande cocotte, it was worn by the femme du monde. It was the heaviest of scents, it was the lightest. It was the worst of taste, it was the height of fashion. It drove men mad, it tamed the beasts of the jungle. It was an aphrodisiac, it was an emetic. It came from India — from Haiti. It smelled of newly sharpened pencils; of Victorian boudoirs. It preserved furs from moth; it was something to eat. It was divine; it stank.

These were some of the ways patchouli was described to me when I set out to discover what precisely was the nature and history of this long-forgotten perfume which reached its apogee of popularity about a century ago — and which, suddenly, is in demand once more. Patchouli — pucha-pat to the India of its origin — belongs, in Europe, essentially to the mid-nineteenth century; it is the essence of its age, as frangipani evokes the eighteenth and musk and ambergris belong to the sixteenth and seventeenth centuries, a time of perfumed gloves — and poisoned ones too. Each age has its characteristic expression, found as much in some minor aspect as in a heroic gesture, or great personality. A tune, a colour, a manner of speaking, like a way of moving, or standing, or a particular piece of clothing is as telling as a line of thought or a code of conduct. And nothing is more memorable than a perfume.
Patchouli was the quintessential nineteenth-century perfume, as the shawl was its quintessential garment. The two are indissolubly linked, for patchouli first came out of India because of and with the cashmere shawls which were then the cornerstone of every woman’s wardrobe.

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